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Be a part of the city’s Australia Day Long Weekend

Celebrate the 2018 Australia Day Long Weekend in the city like never before

With a long weekend to revel all things Australia, the City of Perth will play host to a diverse and exciting variety of events, activations and offers from the evening of Thursday 25 January to Sunday 28 January 2018.

A seven week marketing and activation plan will promote the city through the Australia Day Long Weekend campaign, with the key message of ‘Celebrate with your city’.

The Australia Day long Weekend activations and events will bring together communities from all cultures and backgrounds, create vibrancy and draw hundreds of thousands of locals and visitors into our capital city to celebrate as a collective what it means to be Australian.

Be it cultural, foodie fun, or free entertainment for the family, there’s something for everyone.

To be part of the Australia Day Long Weekend advertising focus and ensure your business is promoted during the campaign, submit your Australia Day Long Weekend event, attraction, product or service by 10 December.


Submit your offer and/or event in three simple steps:

  1. Fill out the registration form and campaign agreement here
  2. ​Upload your events here 
  3. Send one high resolution image for the program (1MB, 300DPI) to

Participation is free and open to City of Perth ratepayers.

Register now and take advantage of the City’s extensive media spend, seven weeks of promotion and a significant increase in visitors across the Australia Day Long Weekend.

Apply today and your offer could feature in our promotions, including:

  • Social media* posts to:
    + Facebook 157,000 fans
    + Twitter 96,559 followers
    + Instagram 52,218 followers
  • website and social hub (~5,000 daily visitors)
  • Promotional videos
  • Radio and digital advertising.

Please note the campaign advertising schedule begins 17 December 2017. Get your offers and or events in as soon as possible.

Need help uploading? Instructions in downloads below.

A snapshot of just some of the sensational events and activities taking place across the Australia Day Long Weekend:

  • Australia Day Skyworks – approximately 300,000 attendees
    +Birak Concert in the Supreme Court Gardens
    +The Entertainment Zone at Langley Park
  • Extended retail shopping hours on Friday 26 January from 8am to 6pm
  • FRINGE WORLD Festival opening weekend
  • The Big Splash WA
  • Aboriginal short films
  • City of Perth Festival of Sail - learn to sail
  • Retail, accommodation, food and beverage offerings.